This blog allowed me to combine my two loves: writing and teaching. I’m always happy to do a little outreach and mentor young people, especially when I get to discuss marketing concepts at the same time! I’ve also found that trying to do something badly often ends up being a great teaching method.
Blog/Quiz: Valentine’s Day Isn’t Just for Lovers
Writing blogs, quizzes, and venue descriptions for Catering St. Louis Events has allowed me to practice some of the writing skills I love most. We’ve been able to take an image- and design-heavy site and add content that will enhance it, as well as maximize SEO for the brand.
Case Study: A Vintage Concept for a Hip Hotel
When I write case studies for Seafoam or for clients like DH Schmidt, I interview project leaders and creatives, taking notes on 3 main topics: overview of the project, challenges faced, and innovative solutions discovered. Because I always want to showcase a client’s expertise, I look for ways to detail the way the client solved problems and rose to the challenges each project presented.
Lesson Plan: Medicines Aren’t for Mixing
When Seafoam represented the Missouri Poison Center, one of the things we did for them was revamp their educational material. I got a chance to use some old skills as I researched, gathered material, and wrote lesson plans for different age groups. This sample is designed for teens and tweens.
Shopping Guide: Update Your Dining Room on a Budget
Blogs: Can You Copyright a Taste?
While I research and write for clients across a range of industries, I’ll admit to having favorites. The first blog topic, for a legal client, was fun to dig into. And I enjoyed writing about true self care in the second sample.
“Holly is wonderful to work with. She is excellent at crafting whatever is needed from even the smallest morsels of information to go on. She is able to translate my vague ramblings into helpful, engaging and user friendly content for the web. She’s always ready and willing to help whether you need copy for a button or an industry specific white paper.“Rebecca Mosby, Web Designer