The Pros and Cons of Hiring a Poet to be Your Content Marketer

Pro: We care about language. A lot. We choose our words carefully, and they’ll convey – precisely – the message we want them to convey.

Con: We’ll sometimes spend 10 minutes pondering the denotation and connotation of a single word in a 1200 word article.

Pro: We’re great at synthesizing disparate pieces of information.

Con: We may make connections that no one asked for, and then write a blog about these connections that few will read.

Pro: We understand the constraints of formal verse and the fact that structural constraints often make writing better. So, fitting our prose into a scaffold of SEO best practices won’t be too difficult for us.

Con: We may enjoy constraints so much that we begin writing our web copy in iambic pentameter – just for fun.

Pro: We see life from a different perspective, and we’re sure to bring up interesting ideas in a brainstorming session.

Con: We see life from a different perspective, and we’re sure to bring up completely bonkers, irrelevant ideas in a brainstorming session.

Pro: We have an impeccable sense of timing in verse, though our sense of actual, recordable time can be… skewed.

Con: Logging time – what’s that? Wait, how much time did we spend on this task?

Pro: We write persona poems, so creating customer personas are a piece of cake.

Con: We may enjoy imagining the internal lives of customers a little TOO much.

Pro: As employees, we’re curious, imaginative, flexible, and dedicated to craft.

Con: If we stare off into space for minutes at a time, don’t be alarmed. We’ll come back to Earth soon.

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