The Pros and Cons of Hiring a Poet to be Your Content Marketer

Pro: We care about language. A lot. We choose our words carefully, and they’ll convey – precisely – the message we want them to convey.

Con: We’ll sometimes spend 10 minutes pondering the denotation and connotation of a single word in a 1200 word article.

Pro: We’re great at synthesizing disparate pieces of information.

Con: We may make connections that no one asked for, and then write a blog about these connections that few will read.

Pro: We understand the constraints of formal verse and the fact that structural constraints often make writing better. So, fitting our prose into a scaffold of SEO best practices won’t be too difficult for us.

Con: We may enjoy constraints so much that we begin writing our web copy in iambic pentameter – just for fun.

Pro: We see life from a different perspective, and we’re sure to bring up interesting ideas in a brainstorming session.

Con: We see life from a different perspective, and we’re sure to bring up completely bonkers, irrelevant ideas in a brainstorming session.

Pro: We have an impeccable sense of timing in verse, though our sense of actual, recordable time can be… skewed.

Con: Logging time – what’s that? Wait, how much time did we spend on this task?

Pro: We write persona poems, so creating customer personas are a piece of cake.

Con: We may enjoy imagining the internal lives of customers a little TOO much.

Pro: As employees, we’re curious, imaginative, flexible, and dedicated to craft.

Con: If we stare off into space for minutes at a time, don’t be alarmed. We’ll come back to Earth soon.

Iceberg

The iceberg blinked
And the sailors squinted against the cold.
It couldn't be seen, with the sky so full of stars
And ice splinters making halos around the lamps.

Things seem to disappear,
Just so. You say you should have known,
But you were in the bracing wind or 
Sweat was dripping into your eyes
Or something. Whatever it was, it meant

That what happened next felt inevitable.
Felt like Zeus aiming his bolt at your heart.
Felt like time buckling 
Or your soul from a forgotten past life
Shoving you--go on, now. Go.